Friday, October 8, 2010


The war bond drives were campaigns to motivate Americans to perches U.S. Treasury bonds it would be used to finance World Wars I and II it was also oozing with propaganda. The treasury liberty bond drives were also designed as a domestic propaganda operation in support of the war. It is said that the ones who purchased the bond quota wore “badges and medals as a sign of their patriotism.”The Treasury is said to have kicked off its sales effort by selling the first defense bond to the president. To gain the citizen trust Roosevelt proposed that Americans only loan the U.S. government their money. Mass media like radio, newspapers, and magazines did their part in the promotion of the war bonds. They would publicize the importance of every citizen's support in the war effort, which I think was smart because the outcome of the campaigns were successful. Celebrities like Bing Crosby stated that he “wished he could write something high minded about War bonds but his reasons would be too unpatriotic and that for him War Bonds are a solid investment they run into big money (pg59 Samuel, Pledging Allegiance).” It is a known fact that in December 1945 Americans invested in approximately $150 billion in War bond were used for security reasons, which was issued by a government for the purpose of financing military operations during times of warlike in World War 2. War bonds generated capital for the government and made civilians feel active and connected to the national military. This system was also a useful means of controlling inflation in the economy, by removing money from circulation until hopefully after the war was concluded. They were hyped up to buy war bonds. They would often appeal to their patriotism and conscience. Government-issued war bonds tend to have a yield which is below market value for this reason they are made available in a wide range of denominations to make them affordable to all citizens.During World War II many dedicated patriots believed that the average citizen could help win the war by buying war bonds one of those people were Secretary of the Treasury Henry Morgenthau, Jr. Using the appeal of popular culture to gain support, Hollywood's movie stars toured the United States they helped to sale bond star like Judy Garland sold bonds on national theme tours, and singer Kate Smith raised over 29 million through a radio broadcast. In September 1942 actress Bette Davis made an appearance in several bond rallies in Oklahoma. Donald duck and Bugs Bunny promoted bonds on newsreel clips. The cartoon characters Mickey Mouse and Popeye appeared on posters this propaganda was useful in capering children like the pied piper. There were eight bond drives, the last bond drive was known as the Victory Loan campaign, it was publicized with reference to support the military. Starting in 1942 Americans could buy bonds on an installment plan through payroll deductions at their work places. An installment plan was also established for children. They could buy a twenty-five cent stamp and paste them in a book until they had saved the $18.75 needed to buy a twenty-five-dollar bond.


No comments:

Post a Comment